Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts on cultivating brand recognition and recall than in previous years. This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year.
Buy and Host Your Domain. Your domain name should be catchy and relevant to your niche. It should also roll off the tongue and sound as similar as possible to your site’s actual name. If the domain isn’t yet registered, you can probably find it on GoDaddy or a comparable domain warehouse for less than $15 per year. Already-registered domains can cost hundreds or thousands of dollars, depending on the quality of the name. Already-built sites can cost tens or hundreds of thousands of dollars, depending on traffic, revenue, and other factors. High-performing domains are out of reach for low-budget flippers. Affiliate Marketer You don’t have to find a long-term tenant to earn income from your home’s unused square footage. Apps like Airbnb, Vrbo, and HomeAway let you rent out your home to business and leisure travelers on a nightly or weekly basis. Depending on prevailing rents in your local market and your space’s size, amenities, and privacy, you could earn anywhere from $40 or $50 to $500 or more per night.
Equipment Costs and Space. At a minimum, you’ll need a work table, a sewing machine, a rack, and storage space for raw materials. You can find a cheap but sturdy table for less than $20, and maybe for free if you’re fortunate. Used sewing machines start at under $50, but that won’t cut it for a real at-home custom sewing business. You’ll need a heavy-duty piece of equipment, preferably new. Expect to pay $2,000 or more for this. Consider financing with a low-APR credit card if your creditworthiness allows. Internet Marketer