Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy, and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using a casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast, using no visual appeal and a formal language style is seen as the least effective method. Affiliate Marketing
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the user's entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
Search engine evaluators work online as independent contractors and give feedback about whether search engine results are comprehensive, accurate, relevant, and timely. Search engine evaluators are the human quality-assurance check in a system run by complicated algorithms, and they must be familiar with the language and culture of the local web search engine users. Typically, these positions are bilingual, but some openings are available for English-only search evaluators.
Focus on reviewing products and services that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product or service you are promoting. Almost anything sold online can be reviewed if there is an affiliate program – you can review physical products, digital software, or even services booked online, like ride-sharing or travel resort booking. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions. Earn Online
I lead a small talented team of marketing strategists and Fractional CMOs. We all work together to service clients. So instead of getting one marketer on your team, you will get two (or more) for the same price. For marketing strategy work, the more brainpower the better. We have a team that can also execute the marketing strategy we create (if needed)
2. Never rely on a single traffic source. Always expect the unexpected when it comes to marketing. Don’t put all of your eggs in one basket, as the old saying goes. Master one source and then move to the next. Trying to become an affiliate marketer is tedious and you will probably start with just one main traffic source such as search engines, but over time, you will want to diversify as much as possible.
Advertising and Promotion. You won’t have a huge budget to promote your at-home business, so use cost-effective outreach targeted to your most likely customers, such as fliers in local craft and clothing stores, a basic website (preferably with booking and payment portals), a referral network, and friends and family willing to sing your praises. Also, consider joining the American Sewing Guild for $50 per year. It’s a great way to meet other enthusiasts and get your name out there.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioral decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. The length of the advertisement has shown to affect memorability where-as a longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from a mass amount of a brand advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome. Affiliate Marketer
Online focus groups are closely related to online surveys, and in some cases, the same companies administer them. Like in-person focus groups, online focus groups require more time and concentration than online surveys. Configurations vary, but you generally have to join a panel and engage on a certain number of issues per week or month. Online focus groups are often more selective than online surveys – if you don’t meet specific demographic or income criteria, you may not qualify. Internet Marketer
These workers translate the written or the spoken word, depending on the position. At CyraCom (which is currently seeking Swahili interpreters), you'd staff the phones and assist people communicating with doctors, insurance agents and even 9-1-1 operators. Translate.com offers work on a gig-by-gig basis, which can give you more flexibility. Just note that all gigs are first come, first served and can pay less than a penny per word. Earn Online
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko. Affiliate Marketer
Decide if marketing is a career fit for you. Consider taking a personality test, which will reveal your preferences. A test similar to the popular Myers-Briggs test can be found at 16personalities, and there are many others. This test will reveal your work preferences. See how of your preferences match the skills needed to be an Internet marketer. Affiliate Marketer
If you believe your blog readers or website visitors are interested in exploring web hosting platforms (for instance, if you write content for freelancers), this could be a good option to explore. Best of all, the company promotes eco-friendly alternatives, so you can feel good knowing you're spreading a positive, "green message" to your site visitors. Affiliate Marketer
Amazon. Many people don’t realize that Amazon is a haven for third-party sellers cleaning out their attics and garages. If you plan to sell more than 40 items per month on Amazon, consider registering as a professional seller. You’ll need to pay a roughly $40 monthly subscription fee, a referral fee that usually ranges from 6% to 20%, and a per-item closing cost for media items. You won’t pay the per-item selling fee, however. Alternatively, you can register as an individual seller. The fee schedule is the same as for professionals, except you do have to pay the selling fee and don’t have to pay the subscription fee. Earn Online
Internet marketers are also well-versed in the many new and changing means to market a business, most particularly with social media. After all, anyone can write a Tweet or post an image on Facebook, but a marketing expert knows when to do this to gain maximum exposure. He or she understands the workings of each site and what is effective. Another area most freelancers have a grasp of is email marketing — still one of the most successful means of marketing available online. Finally, there is the complex world of search engine optimization, the understanding of how to market a business so it will appear highly ranked in those crucial search engine results and be immediately visible to the right kind of customers. Making use of promotional and informative websites are another important area for gaining the maximum exposure for a business or product. So rather than hire a number of people who can each do a bit of these areas of marketing, a business can collaborate with an expert who can handle all of them.
It took me 6 hours a day to create new listings, fulfill my customers orders, and manage my side hustle. This was in addition to my 9-5 job. I worked all day, then came home and worked some more. There wasn’t enough time to fit it all in. I kept this up for over a year. I was happy with the money (it was more than I expected), but my new “financial freedom” was becoming another full-time job. My girlfriend (now wife) wasn’t thrilled with me and I knew something had to change. So, I quit selling on eBay. I need to find a way to make money online that actually provided me with the freedom I wanted.
Determine if you have the equipment/tools to make your home-based business a success. Knowing what you need in terms of tools should be included in the cost. In some cases a simple computer and certain software will do the trick. However, if you are running another type of business, such as an embroidery or catering company you may need to purchase certain equipment to get your home based business off the ground.
You can juggle all these obligations yourself, or you can outsource much of the heavy lifting to a pet sitting platform like Rover. Think of Rover as the Airbnb of pet sitting – a scalable platform that handles a lot of the behind-the-scenes work of running a profitable home-based enterprise without micromanaging your work. Rover claims its pet sitters earn up to $1,000 per month, though actual earnings vary by client volume and the amount of time you put into the business.
Create a Home Office Space. First things first: You need a professional setup that helps, not hinders, your prospecting activities and writing work. If you don’t already have one, set up a home office – anything from a spare bedroom to a corner of your living room – with a comfortable chair, spacious desk, ample lighting, and physical storage space for papers. Buy a reliable laptop with a reputable word processing suite, like Microsoft Word, and video chat capabilities via Skype or a cloud-based phone system. Strongly consider investing in a printer. Upgrade to the fastest consumer Internet package your Internet service provider offers. Purchase a lightweight cloud accounting program such as Quickbooks or sign up for a free version. You’ll need it once you have more than a few clients. Note that many business-related expenses qualify for tax deductions.
The most common way to earn cash back on purchases is with a cash-back credit card. But while a credit card is a great tool for building credit, there are many legitimate arguments against using one. If your spotty credit or personal preferences preclude you from applying for a credit card, don’t sweat it. You have plenty of other opportunities to earn cash back on purchases made in the comfort of your own home. Look into these options: Internet Marketer