Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using a casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast, using no visual appeal and a formal language style is seen as the least effective method.
Equipment Costs and Space. At a minimum, you’ll need a work table, a sewing machine, a rack, and storage space for raw materials. You can find a cheap but sturdy table for less than $20, and maybe for free if you’re fortunate. Used sewing machines start at under $50, but that won’t cut it for a real at-home custom sewing business. You’ll need a heavy-duty piece of equipment, preferably new. Expect to pay $2,000 or more for this. Consider financing with a low-APR credit card if your creditworthiness allows. Internet Marketer