Haran is the director for performance sales & new business efforts in the EMEA region. Prior to his position at Outbrain, he managed teams and projects based on content and performance oriented native advertising media buying.Haran is leading the performance sales & new business efforts in the EMEA region. Prior to his position at Outbrain, he managed teams and projects based on content and performance oriented native advertising media buying. Haran also has a hands on experience as an affiliate as well as academic experience teaching digital marketing at Israel’s Interdisciplinary Center & Ono college.
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Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015). Digital media helps brands reach consumers to engage with their product or service in a personalized way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016). Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points. Internet Marketer