Though the niche is surprisingly varied, proofreading jobs generally fall into two broad categories: general proofreading and technical proofreading. The former covers non-technical, relatively unspecialized media like blogs and books. The latter covers transcripts and other technical materials; court reporters, for instance, are seasoned technical proofreaders. Which you choose depends on your innate strengths as a proofreader and what you’re hoping to get out of the job. Technical proofreading is harder to break into but typically pays better; general proofreading is more competitive but easier to launch. Internet Marketer
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[59] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[60] Digital media helps brands reach consumers to engage with their product or service in a personalized way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[61] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points. Internet Marketer
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