Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Equipment Costs and Space. At a minimum, you’ll need a work table, a sewing machine, a rack, and storage space for raw materials. You can find a cheap but sturdy table for less than $20, and maybe for free if you’re fortunate. Used sewing machines start at under $50, but that won’t cut it for a real at-home custom sewing business. You’ll need a heavy-duty piece of equipment, preferably new. Expect to pay $2,000 or more for this. Consider financing with a low-APR credit card if your creditworthiness allows. Internet Marketer