While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).
Affiliate Marketing is based on revenue sharing and is a type of incentives program. The goal of marketing is to build an alliance with a brand, product, service, or company, and market these services to people online. The Affiliated Marketing consultant shares in a percentage of the company’s profits in exchange for bringing them valued business and gained exposure. The same marketing advertising concepts used in television and print ads are applied here, only the platform that is used to entice and attract the consumers is on the internet. Internet Marketer