Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.
Oliver is a fully qualified chef turned online entrepreneur. He’s founded several companies in the affiliate space one of which was recently acquired by Neil Patel’s investment firm and is the biggest affiliate marketing community online: AffiliateFix.com He is currently co-founder of a landing page design agency Landing Page Guys, helping clients to skyrocket their conversion rates and increase sales, he also advises and consults for performance based companies. Internet Marketer
I lead a small talented team of marketing strategists and Fractional CMOs. We all work together to service clients. So instead of getting one marketer on your team, you will get two (or more) for the same price. For marketing strategy work, the more brainpower the better. We have a team that can also execute the marketing strategy we create (if needed) Internet Marketer
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
Drive Traffic. The more traffic your site receives, the more revenue it produces and the more valuable it becomes to prospective buyers. Your traffic-driving strategy will depend on a host of factors, including your budget and target audience. But it’s likely to involve some combination of organic SEO, paid search ads, content partnerships, pay per click (PPC) advertising, and social media marketing.
Robert Farrington is America’s Millennial Money Expert® and America’s Student Loan Debt Expert™, and the founder of The College Investor, a personal finance site dedicated to helping millennials escape student loan debt to start investing and building wealth for the future. You can learn more about him on the About Page, or on his personal site RobertFarrington.com. Affiliate Marketing
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using a casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast, using no visual appeal and a formal language style is seen as the least effective method. Internet Marketer